About
I am passionate about turning complex numbers into meaningful insights. With a background in financial analysis and tax audits, I have gained my technical skills by joining several courses related to data science and completing a data analytics bootcamp. I am a detail-oriented person who enjoys solving problems and finding patterns in data. Currently, I am transitioning into data analysis to continue making an impact through smarter decisions, and I am excited to bring my skills to new challenges.
Work Experience
Education
Skills
My Journey in Data Analysis
As a recent graduate of a data analysis course, I'm excited to share the projects I've worked. These projects represent my first steps into the world of data, showcasing my growing skills, creativity and enthusiasm for uncovering insights from information.

B2B Marketplace Google Analytics Dashboard
Built a Power BI dashboard with Google Analytics data. Highlighted peak hours, top products, and funnel performance, recommending strategies to optimize marketing and boost conversions.

Credit Application Funnel Analysis
Analyzed fintech credit funnel using BigQuery, SQL, Python, and Tableau. Identified issues in document verification and credit checks, recommending automation and stronger checks to improve conversion rates and revenue.

Personalized Campaign Strategies Analysis
I've been assigned to give consideration to campaign strategies to revive sales of a grocery retail company. I decided to use A/B Testing and Customer Segmentation to make personalized campaign strategies.

Sales Performance Dashboard for CEO and the Executives
CEO of an e-commerce wants me to give comprehensive insights into sales performance and customer understanding through impactful and detailed visualizations. I used Tableau to create an insightful dashboard crucial tool for guiding strategic decisions and keeping the company on track with business goals.

Customer Segmentation Using RFM
I have a project to analyze clients and sales of a Bank in credit card products. Between RFM Segmentation and K-means Clustering, I prefer using RFM because it could help better to make personal-based marketing to increase sales from existing customers.

BCG Matrix and Cohort Analysis
I've been assigned to do analysis of an e-commerce company with BCG Matrix and cohort for making decisions to cut off resources in some categories with the lowest growth in the past 1 year.

EDA and Linear Regression
I have used Spreadsheets to do Exploratory Data Analysis with Spreadsheet including Hypothesis Testing and predicting potential yearly spending with Linear Regression
My Achievements and Qualifications
As a recent graduate of a data analysis course, I'm proud to present the certificates I've earned. These certifications represent my dedication to developing skills and knowledge in the field of data analysis.






Looking to connect?
I'd be happy to chat! Feel free to reach out via WhatsApp with any questions or opportunities, and I'll do my best to respond promptly. I'm always open to learning more and exploring potential collaborations.